It was a bold opening statement from new creative director Julia Haart, who tells us that she wants the lingerie world (and its models) to represent women of all ages and, above all, to make them feel comfortable in their own skin. I personally test everything, says the designer, who was appointed at the helm of the Italian intimates brand last year. I care about how everything feels on my woman. Shes not going to stand for poor quality, or cheap materials that scratch. Its not enough for me or for her that something just looks beautiful,it has to feel comfortable and make this woman feel confident. Naomi Campbell on the La Perla catwalk last night More Its Haarts first full season at the helm, after she presented a capsule spring collection back in September, and for autumn shes upped the ante with a collection that seamlessly fluttered between underwear and outerwear hybrid pieces.Prior to this position, she was a consultant for the brand and had worked on an eponymous line since 2013, but her trajectory until that point was unconventional, in that she had worked as a teacher, and a shoe designer. I was hired in May last year and we just eight weeks to get the spring collection together, from drawings to samples, she explains. My goal was to start with a capsule of 42 pieces, and now for fall weve got 220 pieces - its extrapolated quickly. Opening New York Fashion Week and getting the brand back in the fashion week conversation was a real goal for me. Kendall Jenner on the La Perla catwalk last night More Indeed,before last nights showthe 63 year-old brand had been absent from the fashion calendar since 2009. But whilst Haart is happy to move back into the fashion sphere, she เสื้อครอบครัว facebook insists her focus remains on providing real womenwith wardrobe solutions - evident in her fabric alternative to underwiring, and her new hero piece, the 'V' bra. So many things today are cut with this deep V in the front and unless youre 18 and perfectly perky then it just doesnt work without some sort of support," she acknowledges."And all these gel pads and stick-ons? Forget about it, you should not be putting anything on your body that doesn't feel so soft that you couldrub it against your face. Read More Expanding La Perlas ready-to-wear offering and building the brand so that it will take women from the bedroom to the boardroomis a major part of Haarts strategy, and she hopes that La Perla will become a go-to forwomen who want sophisticated yet sexy clothes.
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